My name is Brad Ploof. I am an Alabama Licensed Professional Counselor and National Board-certified Clinical Counselor serving children, adolescents, and adults throughout North Alabama, both online and in-person.

I believe that every person carries both light and darkness within. Life can bring seasons of anxiety, grief, trauma, addiction, or deep uncertainty that leave people feeling lost or overwhelmed. My role as a counselor is to walk alongside each client as they move through those difficult places and rediscover hope, courage, and meaning by summoning the power to face fears and make plans. Together we work to understand the patterns, beliefs, and experiences that shape a person’s life. We gently challenge what no longer serves them and cultivate new ways of thinking, feeling, and living so that they can move forward one step at a time toward a fuller and more meaningful life.

My therapeutic approach is direct, whole-person-centered and tailored to the unique needs of each individual and family. I frequently incorporate play therapy, expressive and creative approaches, trauma-informed cognitive behavioral therapy, mindfulness and grounding practices, and other evidence-based interventions. My goal is to provide a calm, safe, and supportive environment where clients feel seen, heard, respected and empowered.

My clinical work focuses on helping individuals navigate addictions, anxiety, complex trauma, grief and loss, and major life transitions. I have a particular passion for supporting individuals living with chronic anxiety, agoraphobia, LGBTQIA+ and complex trauma, as well as helping children and teens build stronger emotional understanding and resilience despite life’s stressors.

I hold a Master of Science degree in Clinical Mental Health Counseling (summa cum laude) from the University of West Alabama and a Bachelor of Science degree in Christian Christian Leadership and Management (cum laude) from Regent University. continue monthly active training and studies to pursue ongoing professional development so I can provide the highest quality care to the clients and families I serve while focusing my practice on those clients I serve most effectively. If I am not comfortable, or do not believe I can help, I will refer you to one of my many partners to assist in your mental health care needs.

I am an active member of: American Counseling Association, National Board of Certified Counselors, Alabama Board of Examiners in Counseling, American Psychiatric Association.